Youssef Samir

Freelance UGC Content Creator

Independent Brand Collaborations

• Produced UGC for lifestyle and fragrance brands: Siwa Fragrances, Thomas Fragrances, Eldora, Noir, Brunch Time, and Adams for Men — independently sourced and delivered.
• Scripted, self-filmed, and edited short-form product videos tailored to each brand's identity and target audience for TikTok and Instagram.
• Delivered polished, on-brand content that brands repurpose across their own social channels.

Content Creator

2oolameme

Egypt's top social gaming platform with 500K+ players

• Scripted, filmed, and edited video content for TikTok and Instagram, generating 4M+ views across platforms.
• Managed and mentored a team of 5 content interns — training on platform best practices, leading weekly production cycles, and coordinating on-site event coverage.
• Covered B2B brand activations and events on behalf of 2oolameme's partners including Palm Hills, Juhayna, Waffarha, Marassi, Infinix, Schneider Electric, McVitie's, VOX Cinemas, Zanussi, and Town Team.
• Analyzed video performance metrics to identify winning content patterns and continuously optimize reach and engagement.

Social Media Manager

Dynamedia

• Developed and executed content calendars and strategies for clients including Ramadan on the Nile and Smorl, elevating brand presence on Instagram and Facebook.
• Created engaging captions, ad copies, and visual text tailored to each brand's identity.
• Designed interactive Instagram Stories and managed community interactions to drive engagement and build brand loyalty.

Freelance Social Media Manager

Al Baraidi Developments

• Developed comprehensive content calendars, strategic plans, and persuasive ad copies to enhance brand visibility.
• Scripted and planned video content aligned with the brand's real estate positioning.
• Collaborated with stakeholders to deliver measurable engagement results.

Digital Marketing Intern

Wadi Degla Clubs

• Initiated a marketing automation project to retarget warm leads across new digital channels.
• Conducted in-depth sports content analysis for Saudi markets and performed 8-month MoM lead source analysis.
• Planned a 4-month digital content calendar and created a digital media plan for the Alexandria branch.

Marketing Intern

Coldwell Banker Egypt

• Analyzed social media performance for Coldwell Banker franchises across Egypt.
• Generated creative TikTok and Instagram content ideas.
• Researched potential brands to expand the Star Club program.

Digital Marketing & App Growth Intern

Slash

• Conducted in-depth competitor analysis and developed SWOT analyses for brands and the Egyptian e-commerce market.
• Generated creative content ideas, managed the content calendar, and researched optimal ad types and practices.

Digital Marketing Intern

Arab African International Bank (AAIB)

• Researched competitors' online activity and developed ad concepts for multiple campaigns.
• Presented recommendations to management and conducted a full media plan.

Digital Marketing & Business Development Intern

StarTop Marketing & Business Solutions

• Developed foundational knowledge of content strategy, buyer personas, digital advertising, and core marketing practices.